Wednesday, 4 December 2013

My first big step

With the illustrations done and the content ready, I started doodling layouts, drafting and sketching layouts. I wanted the overall feel to be informative, implementable (as in easy to apply), as well as memorable. Moreover keeping the target audience which are parents and relatives of children, I tried to have a blend in playfulness and subtlety.

The proposed kit 
The facade of pen stand
Information about the product and the instructions
Inside leaflet

After printing and constructing the stand, it was felt that the height of the leaflet would seem better if it is shortened a bit. The colors also didn't appear as intended. The paper strip that keeps the kit together could be used as a space to provide instructions for assembling the stand.

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