With the illustrations done and the content ready, I started doodling layouts, drafting and sketching layouts. I wanted the overall feel to be informative, implementable (as in easy to apply), as well as memorable. Moreover keeping the target audience which are parents and relatives of children, I tried to have a blend in playfulness and subtlety.
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The proposed kit |
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The facade of pen stand |
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Information about the product and the instructions |
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Inside leaflet |
After printing and constructing the stand, it was felt that the height of the leaflet would seem better if it is shortened a bit. The colors also didn't appear as intended. The paper strip that keeps the kit together could be used as a space to provide instructions for assembling the stand.